A woman in athleticwear standing on a fallen tree trunk in a forested area during daytime.
A woman in athleticwear standing on a fallen tree trunk in a forested area during daytime.

About Jade

Shwmae! I'm Jade - A Welsh content creator from North Wales passionate about our culture, language, the outdoors and sport.

I create authentic, engaging content that celebrates Wales and inspires people to explore, connect and feel proud of where we come from.

More Than Content - It's Personal!

I’m passionate about celebrating, preserving and promoting the very best of Wales; shining a spotlight on our places, language, sport, culture, people, businesses and experiences, by sharing the things that make our communities so special.

My content aims to encourage others to discover, support and connect with Wales.

Whether I’m halfway up a mountain, discovering somewhere new, sharing a little Cymraeg, supporting an independent Welsh business or standing in a stadium singing Hen Wlad Fy Nhadau, I want my content to make people feel something.

Whether Wales has always been home or they’re discovering it for the very first time, I want people to see it as more than just somewhere beautiful to visit. I want them to understand why Wales feels like home: that sense of belonging, culture, community and hiraeth that stays with you long after you leave.

For me, that’s the heart of it: belonging, connection and a genuine love for Wales.

A young woman with blonde hair, wearing a green ribbed knit beanie with a black and white North Face logo patch, and a dark green zip-up jacket with a white shirt underneath, standing outdoors in snowy weather.

“If I can encourage even one more person to visit a local business, explore somewhere new, learn a little Welsh, connect with our culture or feel proud of where they come from, then I've achieved exactly what I set out to do.

I'm incredibly proud to be Welsh and to call North Wales home.

Yma o Hyd. Cymru am Byth.”

JADE LLOYD

What You’ll Find Here

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