Portfolio
Stories that connect.
Places that inspire.
A selection of content, campaigns and collaborations across Wales, the Welsh language, the outdoors, sport, tourism and brand storytelling.
The Impact of Great Storytelling
Explore my work - a selection of content, campaigns and collaborations across Wales, the Welsh language, the outdoors, sport, tourism and brand storytelling.
Brand & Organisations Campaigns
Welsh Government - Results Day - Working Wales Campaign - Sharing a personal story around education, career pressure and finding a path that feels right using the Working Wales website.
Climate Action Wales - My Green Choices Quiz - Bringing climate action into everyday life through an engaging bilingual campaign encouraging audiences to discover their own greener choices using the quiz.
Welsh Rugby Union - Guinness Men’s Six Nations - Things to Do on Matchday - Showcasing Cardiff beyond the stadium and turning a Wales rugby match into a full-day experience through activities, atmosphere and community from a fan perspective.
Danish Endurance, Sustain T-shirt + socks + running - Showcasing Danish Endurance running essentials through a transition-led Get Ready With Me built for short-form socials, before taking the pieces into a real running environment. Highlighting everyday wardrobe staples through natural lifestyle and styling content.
Climate Action Wales - My Green Choices Quiz - An engaging campaign presented bilingually in English and Welsh, encouraging audiences to discover their own greener choices to help prevent climate change, using the quiz.
Transport for Wales - Tap On, Tap Off Campaign - Promoting simpler, more accessible rail travel and demonstrating how Tap On, Tap Off systems work across Wales.
DJI Osmo Nano Campaign, Showcasing the versatility of DJI’s compact action camera through hiking, wild swimming and outdoor adventure.
Welsh Rugby Union - Guinness Men’s Six Nations, Fan Experience - Highlighting the fan perspective, crowd energy and atmosphere of international rugby to build excitement and encourage ticket sales.
Jeep Compass Campaign Bringing the Jeep Compass into a Welsh outdoor adventure through lifestyle-led travel and exploration content.
Birdfy 4K Smart Bird Feeder - Combining wildlife and technology to showcase a smart bird feeder designed for closer connections with nature.
Welsh Rugby Union - Nations Series, Matchday Vlog- Taking audiences through a Wales matchday from entering the stadium and singing the anthems to crowd reactions and the rugby on the pitch.
Zip World, Ffear Fforest Event - Bringing Zip World’s Halloween experience to life through fast-paced, immersive content filled with thrills, scares and adventure.
Temu - Camping Equipment - Putting affordable camping products into a real outdoor setting through practical, adventure-led lifestyle content.
Climate Action Wales – Pledge Campaign - Encouraging audiences to make positive changes for the climate through an engaging Welsh-language campaign, inspiring people across Wales to pledge towards more sustainable everyday habits and take small, meaningful steps to help tackle climate change.
Danish Endurance, Running Vest - Highlighting a new product launch - a versatile running vest through a high-energy ‘get ready with me’ before transitioning into the product in action.
Wrexham Bean, Brand Content - Showcasing a local Welsh brand through natural, community-focused lifestyle content designed for social media.
Welsh Rugby Union - Nations Series, Matchday Experience - Capturing the emotion, atmosphere and key moments of a Wales international from a different fan-led perspective.
Travel & Tourism
North Wales Sauna - Roaming Sauna & Cold Therapy - Authentic piece showcasing the experience and mental health benefits of outdoor sauna and cold therapy surrounded by the landscapes of North Wales.
Caban Fron — Welsh Staycation Campaign - Showcasing a peaceful shepherd’s hut escape through atmospheric accommodation, landscape and lifestyle storytelling.
Nook Lodges — Countryside Stay Campaign - Capturing a countryside lodge stay through relaxed, experience-led content.
The Miners Cottage Snowdonia — Eryri Stay Campaign - Bringing a traditional Welsh cottage stay to life through accommodation, landscape and destination storytelling.
Pen Isar Llan — Welsh Escape Campaign - Showcasing a relaxing Welsh staycation through lifestyle-led content centred around place, luxury and experience.
Lifestyle, Products & UGC
Wrexham Bean - Brand Content - Showcasing a local Welsh brand through natural, community-focused lifestyle content designed for social media.
ieGeek S11 Security Camera - Demonstrating home-security technology through practical, relatable UGC created for the brand’s social channels.
Danish Endurance, Seasonal Outdoor Styling - Styling functional outdoor pieces through natural, wearable content designed for everyday adventure, showcasing the products in action during winter conditions.
Temu Camping Equipment - Putting affordable camping products into a real outdoor setting through practical, adventure-led lifestyle content.
Danish Endurance, Running Vest - Highlighting a new product launch - a versatile running vest through a high-energy ‘get ready with me’ before transitioning into the product in action.
GM Notebook, Welsh Learning Resources - Bringing Welsh learning products to life through an authentic voiceover-led Reel, demonstrating how the resources fit naturally into my own journey learning Cymraeg.
Danish Endurance, Sustain T-shirt + socks + running - Showcasing Danish Endurance running essentials through a transition-led Get Ready With Me built for short-form socials, before taking the pieces into a real running environment. Highlighting everyday wardrobe staples through natural lifestyle and styling content.
Danish Endurance, Merino Layering - Bringing technical outdoor clothing into an easy, wearable ‘get ready with me’ format focused on comfort and layering showcasing the products in use in an outdoor setting.
Wales, Cymraeg & Organic Storytelling
How to Speak Welsh, Language Series - Making Cymraeg approachable through engaging, bite-sized language content designed for social media.
Welsh Language & Culture Series - Exploring Welsh words, phrases and their cultural meaning through accessible educational storytelling.
This Is Wales – Welsh Identity Reel - Bringing together landscape, language, sport and community in an emotive celebration of Welsh identity and belonging.
Betws-y-Coed – Miners’ Bridge Walk - Turning a local walking route into accessible, informative content combining directions, scenery and destination storytelling.
Autumn in Eryri - Capturing the colours, atmosphere and changing landscapes of Eryri through cinematic seasonal storytelling.
Angel Bay – Llandudno Seals - Showcasing one of North Wales’ wildlife experiences while encouraging respectful encounters with the natural environment.